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"Tesis ini membahas analisis pengaruh budaya organisasi dan organisasi pembelajaran terhadap strategi bisnis serta persepsi terhadap kinerja perusahaan dalam konteks PT Indofarma (Persero) Tbk. Penelitian ini adalah penelitian kuantitatif dan dilakukan melalui survei terhadap karyawan PT Indofarma (Persero) Tbk. Hasil penelitian menunjukkan bahwa budaya organisasi dan organisasi pembelajaran berpengaruh signifikan positif terhadap cost leadership, differentiation dan focus strategy. Lebih lanjut ditemukan bahwa cost leadership strategy tidak berpengaruh positif terhadap kinerja perusahaan, sedangkan differentiation dan focus strategy berpengaruh signifikan positif terhadap kinerja perusahaan.

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This thesis describes the influence analysis of organizational culture and learning organization to business strategies and its perception to the corporate performance in the context of PT Indofarma (Persero) Tbk. This research is a quantitative study and conducted through a survey of employees of PT Indofarma (Persero) Tbk. The results showed that organizational culture and learning organization have positive significant effect on cost leadership, differentiation and focus strategies. Further found that the cost leadership strategy does not have positive effect on company performance, while differentiation and focus strategies have positive and significant effect on the performance of the company."

"Teknologi mengubah perilaku masyarakat dunia hari ini. Penelitian bertujuan untuk menjelaskan hubungan relasi positif antar laten variabel brand orientation, brand knowledge, brand involvement dan brand commitment terhadap brand equity suatu organisasi, dengan kebaharuan variabel di moderasi organization change readiness untuk perusahaan business to business (B2B), khususnya Internet Service Provider (ISP) di negara berkembang. Survei online mengikuti metode purposive sampling kepada 68 responden perusahaan dan dilakukan analisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan adanya relasi brand commitment terhadap internal brand equity dengan moderasi organization change readiness namun tidak terbukti adanya hubungan langsung dari internal brand equity dan brand equity.

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Technology changes people behavior in today society globally. Reseach objective is to explain positive relationship between latent variables of brand orientation, brand knowledge, brand involvement, brand commitment to brand equity in organization, by novelty in moderation organization change readiness at business to business (B2B), especially to internet service provider (ISP) in developing country. Online survey uses purposive sampling at 68 company respondents and analysis using Partial Least Square (PLS). Result shows relationship between brand orientation, brand commitment to internal brand equity with moderation organization change readiness, however there is no proof established relationship between internal brand equity and brand equity."

"ABSTRAKPenelitian ini bertujuan untuk menganalisis transformasi yang terjadi di PT Pegadaian(Persero) pada tahun 2011 hingga 2018. Proses perubahan bentuk kelembagaan dariPERUM ke Perseroan Terbatas merupakan babak baru bagi PT Pegadaian (Persero)menuju transformasi kelembagaan yang berdaya saing. Mengingat dengan disahkannyaUU POJK NO 31 tahun 2016 yang menandai berakhirnya monopoli industri gadai dantumbuhnya industri jasa keuangan yang semakin inklusif, sehingga eksistensipertumbuhan perusahaan mengalami ancaman yang serius. Transformasi merupakangagasan besar yang dipilih PT Pegadaian (Persero) dalam membingkai, menyusun,merevitalisasi, dan memperbaharui konsep bisnis perusahaan kedepan.. Penelitian inimenggunakan pendekatan penelitian kualitatif Studi Kasus. Pengumpulan datadilakukan dengan wawancara mendalam dengan divisi terkait, observasi lapangan,dokumentasi data dan studi literatur. Teknik analisa data pada penelitian inimenggunakan pendekatan content analysis. Hasil penelitian menemukan bahwa prosesrenewal dalam studi kasus ini menghasilkan business model baru

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ABSTRACTThis study aims to analyse the transformation happened in PT Pegadaian (A statedownedcompany) during period of 2011-2018. This changing process from the form ofstate-owned company is conducted for the purpose of transforming the company intocompetitive era. With the legalisation of UU POJK No.31.2016. This Study uses aqualitative research with the approach of Case Study. Data Collection is conducted byin-depth interviews with related divisions. Data analysis techniques in this study usedcontent analysis approach. The result of the study found that the renewal process in thiscase study resulted in a new business model"