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"The book focuses on human needs and illustrates how one can apply motivational principles to their lives. A strong humanistic orientation with balanced coverage of behavioral, cognitive and physiological approaches is presented in the text."

"Emotion is at the centre of our personal and social lives. To love or to hate, to be frightened or grateful is not just a matter of how we feel on the inside: our emotional responses direct our thoughts and actions, unleash our imaginations, and structure our relationships with others. Yet the role of emotion in human life has long been disputed. Is emotion reason?s friend or its foe? From where do the emotions really arise? Why do we need them at all? In this accessible and carefully argued introduction, Carolyn Price focuses on some central questions about the nature and function of emotion. She explores the ways in which emotion contrasts with belief and considers how our emotional responses relate to our values, our likes and our needs. And she investigates some of the different ways in which emotional responses can be judged as fitting or misplaced, rational or irrational, authentic or inauthentic, sentimental or profound. Throughout, she develops a particular view of emotion as a complex and diverse phenomenon, which reflects both our common evolutionary past and our different cultural and personal histories. Engagingly written with lots of examples to illuminate our understanding, this book provides the ideal introduction to the topic for students and scholars and anyone interested in delving further into the intricate web of human emotion"

"Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors behavior. The interesting question, how is anticipated emotion of others on the actors behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals? achievement when achievement is considered as gift to significant others or prestige source for the individuals. In doing so, the author develops anticipated emotion of others concept, conceptual model, and related propositions. Discussion, direction for further research, and the contributions of the study to the academic and practical worlds are also presented."

"Managers who create positive, rewarding, high-energy environments reduce absenteeism and turnover while dramatically increasing productivity and quality.

This title reveals how to: ensure employees look forward to coming to work and feel passionate about what they do; challenge them with tasks that allow them to stretch; and more."

"This research is based on the performance of the members of the Depok people's Representative council (DPRD Depok) that is often strongly criticized by Depok's community for not attending council's meetings and coming late to the office but leaving the office early. With this background the research is intended to analyze the effect of motivation end perception on the emotion to the perception of the role members of the Depok DPRD.

To this end, a number of Theories are applied particularly the motivation Theory by McClelland and emotional shrewdness theory by Golman a well as the Law No. 22/2003 on the Composition of The people's Consultative Assembly (MPR), People's Representative Council (DPR), Regional People's Representative Council (DPRD) and Regency/City People's Representative Council (DPR Kabupaten/Kota).

This research employs correctional survey method on a population of 45 members of DPRD Depok. Due to the limitation of the population, all members of the population are treated as sample of the research which has caused the use of either saturated sample or census sampling. Data Analysis is conducted by descriptive and statistical analyses (correlation, determination coefficient, t test, F test and regression)

The descriptive analysis reveals that generally the perception of the role and motivation amongst members of DPRD Depok is quite good whilst the perception of emotion is rated good. Meanwhile, the result of statistical analysis reveals that motivation and perception of emotion have a positive and significant effect on the perception of the role of members of the DPRD Depok, be they as individual or a group.

Because motivation and perception of emotion have a positive and significant effect on the perception of the role of the DPRD Depok, the effort to boost motivation amongst state apparatus should be done by providing proper reward, be it in the form of financial reward or non financial one. To enhance perception of emotion, a special training on emotional shrewdness by resource person who have expertise on this subject is needed. A further research with the same approach but with different research object and bigger sample is also needed."

"In recent years have seen an enormous amount of philosophical research into the emotions and the imagination, but as yet little work has been done to connect the two. In this book, the author shows that all emotions require some form of imagination and goes on to fully explore the link between these two important concepts both within philosophy and in everyday life. We may take it for granted that complex emotions, such as hope and resentment, require a rich thinking and an engagement with the imagination, but the author shows how more basic and responsive emotions such as fear and anger also require us to take account of possibilities and opportunities beyond the immediate situation. The book highlights that many emotions, more than we tend to suppose, require us to imagine a situation from a particular point of view and that this in itself can be the source of further emotional feeling. It goes on to demonstrate the important role that emotions play in our moral lives, throwing light on emotions such as self-respect, disapproval, and remorse, and the price we pay for having them. He explores the intricate nature of moral emotions and the challenges we face when integrating our thinking on morality and the emotions. This book challenges many assumptions about the nature of emotion and imagination and will appeal to anyone seeking a deeper understanding of the role that these concepts play in our lives. -- From publisher's website."