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"Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them?Whether you're a consultant, communications professional, or corporate CEO, this book can help you leverage the power of social networking. Find out how you can:select the right social networking systems for your situationbuild an audience and connect your business to the worldlink your choices to key business driverschoose between off-the-shelf or customized systemsstay on top of this ever-evolving technology.You'll have a complete toolbox for employing today's most influential, game-changing methods of communication to build your brand, cultivate customer loyalty, and drive bottom-line results."

"Statistics suggest that in the majority of major accidents across a range of industries, the root causes can be traced back before anybody actually started work. These include effective research, development, specification and planning."