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"Skripsi ini membahas mengenai aturan dan bentuk pengawasan oleh OJK terhadappenerapa implementasi prinsip know your customer oleh penyedia jasa keuangan dipasar modal. Secara khusus skripsi ini menjelaskan aturan serta pengawasan prinsiptersebut ditinjau dari ketentuan internasional, juga membandingkannya dengannegara lain seperti Australia, Singapura, dan Malaysia. Berdasarkan penelitianyuridis normatif, ditarik kesimpulan bahwa jika dibandingkan dengan negara lain,aturan dan pengawasan mengenai prinsip know your customer oleh OJK masihmemerlukan peningkatan terlebih dalam sisi transparansi penanganan pelanggaranyang dilakukan penyedia jasa keuangan, pemberian sanksi dari OJK, sertakerjasama antar Lembaga internasional atas pengawasan dan investigasi apabiladibutuhkan. Untuk itu perlunya keterbukaan mengenai sanksi pelanggaran prinsipknow your customer yang dilakukan oleh penyedia jasa keuangan gunamembangkitkan kesadaran masyarakat

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This thesis discusses the rules and forms of supervision by the OJK onimplementing the principle of knowing your customers by financial serviceproviders in the capital market. In particular, this thesis explains the rules andsupervision of these principles in terms of international provisions and comparesthem with other countries such as Australia, Singapore, and Malaysia. Based onnormative juridical research, it is concluded that compared to other countries, the rules and supervision regarding the principle of knowing your customer by the OJKstill requires many improvements, especially in terms of transparency of handlingcarried out by financial service providers, imposing sanctions from OJK, andimproving the cooperation between international institutions. Thus, there is a needfor transparency regarding the rules regarding the principle of knowing yourcustomer, which is carried out by financial service providers to raise publicawareness."

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Pertumbuhan industri produk hijau kian meningkat di Indonesia, salah satunya adalah industri budidaya larva BSF yang digunakan sebagai pakan ternak. Dengan meningkatnya pertumbuhan industri larva BSF, mendesak perusahaan untuk dapat berdaya saing sehingga dapat memimpin pasar. Perpaduan antara ilmu pemasaran dan data mining penting untuk dilakukan perusahaan dalam menerjemahkan data pelanggan menjadi data informasi yang berguna bagi perusahaan. Untuk itu, penelitian ini bertujuan untuk menemukan segmen pelanggan potensial untuk dijadikan target perusahaan dalam menerapkan alternatif pemasaran yang sesuai dengan karakteristik segmen pelanggan tersebut. Metode K-Means Clustering digunakan untuk mengelompokkan pelanggan menjadi beberapa klaster berdasarkan 4 variabel, yaitu Recency, Frequency, Monetary, dan Interpurchase Time. Dalam pemilihan segmen pelanggan potensial digunakan metode Analytical Hierarchy Process (AHP) dan studi literatur. Hasil dari penelitian adalah terpilihnya tiga klaster pelanggan potensial dengan enam alternatif pemasaran sesuai dengan karakteristik klaster tersebut menggunakan metode Complex Proportional Assessment (COPRAS).

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The growth of the green product industry is increasing in Indonesia, one of which is the BSF larvae cultivation industry used as animal feed. The increasing growth of the BSF larvae industry pushes companies to be more competitive to lead the market. The combination of marketing knowledge and data mining is important for companies to translate customer data into useful information for the company. Therefore, this research aims to identify potential customer segments to be targeted by the company in implementing marketing strategies that are suitable for the characteristics of those customer segments. The K-Means Clustering method is used to group customers into several clusters based on four variables: Recency, Frequency, Monetary, and Interpurchase Time. In the selection of potential customer segments, the Analytical Hierarchy Process (AHP) method and study of literature. The result of the research is the selection of three potential customer clusters with six alternative marketing strategies according to the characteristics of those clusters using the Complex Proportional Assessment (COPRAS) method.

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"Persaingan bisnis kopi susu kekinian di tengah perkembangan industri pengolahan kopi yang kian kompetitif memunculkan kebutuhan untuk mengidentifikasi konsumen potensial yang ada di pasar ini. Namun, mengingat bahwa kajian mengenai perilaku konsumen pada topik ini masih terbatas, maka penelitian ini bertujuan untuk mengidentifikasi kelompok konsumen yang ada di pasar kopi susu kekinian dari segi manfaat yang dicari dan memeriksa perbedaan perilaku di antara segmennya. Dengan pemahaman bahwa manfaat yang dicari (benefit sought) akan mempengaruhi perilaku konsumen dalam mengevaluasi produk (Haley, 1968), dilakukan segmentasi pasar dengan pendekatan kuantitatif dan analisis kluster terhadap 390 konsumen kopi susu kekinian dalam rentang usia 16-39 tahun di wilayah Jabodetabek pada bulan Maret hingga April 2020. Adapun hasil penelitian menemukan bahwa konsumen ini tidak dapat dilihat sebagai kelompok homogen; dengan perbedaan perilaku yang dapat diklasifikasikan menjadi empat kelompok dari segi manfaat yang dicarinya: The Coffee Enthusiast, Indulgence Consumer, The Decaf Drinker, dan The Conventional. Lebih lanjut, pembahasan mengenai manfaat dapat memberikan pemahaman mengenai perbedaan perilaku konsumen dalam memaknai atribut atau penawaran kopi susu kekinian yang dianggap paling relevan untuk mencapai keperluan pribadinya.

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The emergence of milk coffee (kopi susu kekinian) business in the midst of an increasingly competitive coffee industry raises the need to identify potential consumers in this market. However, given that the study of consumer behavior on this topic is still limited, this study aims to identify consumer groups that exist in the milk coffee market in terms of benefit sought and examine the behavior differences between segments. With the understanding that the benefit sought will affect consumer behavior in evaluating products Haley, 1968, market segmentation of 390 milk coffee consumers in the 16-39 age range in Greater Jakarta area during March April 2020 is conducted with quantitative approach and cluster analysis. The results found that these consumers could not be seen as homogeneous groups with differences in behavior that can be classified into four groups in terms of the benefits sought: The Coffee Enthusiast, Indulgence Consumer, The Decaf Drinker, and The Conventional. Furthermore, the discussion of benefits can provide an understanding of consumer behavior differences in interpreting the attributes of milk coffee which is considered most relevant in achieving their personal needs"

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