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"Esteh Indonesia merupakan perusahaan yang bergerak di bidang food and beverages dan telah memiliki lebih dari 500 gerai di Indonesia dengan reputasi yang cukup baik. Pada pertengahan tahun 2022, publik dikagetkan dengan viral-nya video perlakuan pegawai Esteh Indonesia di salah satu cabang. Perlakuan kurang baik yang dilakukan oleh pegawai Esteh Indonesia dan viral di media sosial TikTok ini memunculkan sebuah krisis bagi Esteh Indonesia yang merupakan perusahaan dengan reputasi yang baik. Menggunakan metode kualitatif deskriptif, penelitian ini berusaha untuk menganalisis krisis komunikasi yang dialami Esteh Indonesia melalui kacamata public relations. Penelitian ini menggunakan Situational Crisis Communication Theory untuk menjelaskan tahapan tanggap krisis Esteh Indonesia serta Image Repair Theory untuk mengembalikan reputasi baiknya. Berdasarkan analisis yang telah dilakukan, Esteh Indonesia terlihat telah menggunakan Situational Crisis Communication Theory dari mulai fase sebelum krisis hingga setelah krisis. Esteh Indonesia juga telah menggunakan salah satu tahap Image Repair Theory yakni mortification. Selain itu, terdapat tahap restrukturisasi yang dilakukan oleh Esteh Indonesia sesuai dengan tahap chronic yang dikatakan oleh Steven Fink.

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Esteh Indonesia is a company engaged in the food and beverages sector and has more than 500 outlets in Indonesia with a fairly good reputation. In mid-2022, the public was shocked by the viral video of the treatment of Esteh Indonesia employees in one of the branches. The mistreatment by Esteh Indonesia employees and viral on TikTok social media created a crisis for Esteh Indonesia, which is a company with a good reputation. Using descriptive qualitative methods, this study attempts to analyze the communication crisis experienced by Esteh Indonesia through the eyes of public relations. This study uses Situational Crisis Communication Theory to explain the stages of Esteh Indonesia's crisis response and Image Repair Theory to restore its good reputation. Based on the analysis that has been done, Esteh Indonesia seems to have used Situational Crisis Communication Theory from before the crisis to after the crisis. Esteh Indonesia has also used one of the stages of Image Repair Theory, namely mortification. In addition, there is a restructuring stage carried out by Esteh Indonesia in accordance with the chronic stage said by Steven Fink."

"Abstrak: Crowdfunding merupakan praktik penggalangan dana secara kolektif dengan bantuan teknologi internet. Sebuah kampanye crowdfunding perlu mengumpulkan banyak pendukung agar target dana tercapai, sehingga penting bagi penggalang dana untuk mengemas strategi komunikasi kampanye sedemikian rupa agar khalayak tertarik untuk berdonasi. Melalui penelitian ini, peneliti ingin menganalisis penggunaan guilt appeal dalam strategi komunikasi kampanye crowdfunding dan implikasinya terhadap keberhasilan penggalangan dana. Analisis dilakukan secara tematik kepada kampanye crowdfunding di Indonesia berdasarkan elemen teks dan visual yang digunakan. Peneliti menemukan bahwa guilt appeal memiliki dampak signifikan dalam mendorong niat pendukung untuk berdonasi. Namun, terdapat faktor-faktor lain yang mempengaruhi keberhasilan kampanye crowdfunding seperti kredibilitas penggalang dana, durasi kampanye, dan pemasaran media sosial.

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Abstract Crowdfunding is an internet-based platform that allows people to raise funds collectively. A crowdfunding campaign needs to gather many backers in order to achieve its goal, hence it’s important for fundraiser to create a great campaign communication strategy that attracts people. This research aims to analyze how guilt appeal is used in crowdfunding communication strategy and its implication on crowdfunding’s success. The analysis was carried out thematically to three crowdfunding campaigns in Indonesia based on text and visual elements used. This research found that guilt appeal has a significant impact in encouraging backers’ intention to donate. However, there are other factors that influence crowdfunding campaign’s success such as fundraiser’s credibility, campaign duration, and social media marketing."

"Penelitian ini membahas strategi persuasif orang tua dalam membujuk anak. Data diambil dari acara televisi Jepang Old Enough season 1. Dengan menggunakan metode kualitatif, penelitian ini mengacu pada teori Hafied Cangara mengenai teknik appeal atau daya dalam komunikasi persuasif. Tujuan penelitian ini adalah untuk menganalisis strategi dan keefektifan teknik persuasif yang dilakukan oleh orang tua dalam membujuk anak-anak berdasarkan variasi usia anak. Peneliti menemukan sebanyak 16 tuturan persuasif yang dibagi menjadi 4 jenis daya yang terdiri dari 8 daya emosional, 6 daya motivasi, 1 dorongan ancaman, dan 1 dorongan dengan imbalan. Jenis daya yang paling dominan ditemukan pada data ini adalah daya emosional. Analisis dilakukan terhadap tiga data utama. Penarikan kesimpulan dilakukan dengan mengelompokkan strategi persuasif berdasarkan rentang usia, sehingga menghasilkan dua pengelompokkan utama, yaitu (i) Strategi Persuasif pada Anak Usia 1-3 Tahun (Batita) dan (ii) Strategi Persuasif pada Anak Usia 3-5 Tahun (Prasekolah). Hasil analisis menunjukkan bahwa anak usia 1-3 tahun (batita) cenderung lebih responsif terhadap daya emosional. Di sisi lain, anak usia prasekolah (3-5 tahun) lebih merespons terhadap daya motivasi. Fleksibilitas dalam memilih strategi persuasif berdasarkan usia dan kepribadian adalah kunci keberhasilan komunikasi orang tua dalam membujuk anak.

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This study examines parental persuasive strategies in influencing children. Data were collected from the Japanese television show Old Enough, season 1. Using a qualitative approach, this research refers to Hafied Cangara's theory on appeal techniques in persuasive communication. The aim of this study is to analyze the strategies and effectiveness of persuasive techniques employed by parents in influencing children based on the age variations of the children. The researcher identified 16 persuasive utterances, which were categorized into 4 types of appeals: 8 emotional appeals, 6 motivational appeals, 1 fear appeal, and 1 reward appeal. The most dominant type of appeal found in the data was emotional appeal. The analysis is based on three main data points. Conclusions are drawn by grouping persuasive strategies based on the age range, resulting in two main groups: (i) Persuasive Strategies for Children Aged 1-3 Years (Toddlers), and (ii) Persuasive Strategies for Children Aged 3-5 Years (Preschoolers). The analysis shows that children aged 1-3 years (toddlers) tend to be more responsive to emotional appeals, while preschool-aged children (3-5 years) are more responsive to motivational appeals. Flexibility in choosing persuasive strategies based on age and personality is key to the success of parental communication in persuading their children."

"Reputation is a key construct in organizational sciences since reputation signals its past behavior and its prospect in the future. The purpose of this paper is to explore the development and influence of both personal and organizational reputation and its impact to customer support. The organiza-tion life cycle theory is applied to the “SM” foundation, one of Indonesian largest Islamic social enterprise which experienced fast growth and decline due to the decline of its leader reputation. The case shows that personal reputation of leader is very important in the start-up and early development phase of the organization but it may threaten the organizational sustainability at a later stage when the leader’s personal reputation is conveyed into the organization reputation."

"Reputasi berperan penting dalam pertumbuhan suatu perusahaan. Reputasi baik dapat memberikan berbagai keuntungan terhadap perusahaan. Hal tersebut mendorong banyak perusahaan meningkatkan reputasi baik perusahaan. Studi menunjukkan salah satu cara meningkatkan reputasi perusahaan, yaitu dengan melaksanakan tanggung jawab sosial perusahaan (CSR). Danone-AQUA melaksanakan CSR untuk memenuhi Peraturan Pemerintah sekaligus meningkatkan reputasi perusahaan. Makalah ini membahas mengenai strategi program CSR WASH AQUA Lestari oleh Danone-AQUA dan peran public relations dalam meningkatkan reputasi. Hasil analisis menjukkan Danone-AQUA dalam program WASH menggunakan strategi the citizenship strategy, dan merupakan inisiatif socially responsible business practice, yang dibantu peran public relations dalam meningkatkan reputasi perusahaan, dengan pembuktian berupa penerimaan penghargaan oleh Danone-AQUA.

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Reputation plays an important role in the growth of a corporate. A good reputation can provide various benefits to the corporate. This has encouraged many corporates to improve their good reputation. The study shows that one way to improve a corporate's reputation is by implementing corporate social responsibility (CSR). Danone-AQUA carries out CSR to fulfill government regulations while enhancing the corporate's reputation. This paper discusses the strategy of the WASH AQUA Lestari CSR program by Danone-AQUA and the role of Public Relations in enhancing reputation. The results of the analysis show that Danone-AQUA in the WASH program uses the citizenship strategy, and is a socially responsible business practice initiative, which is assisted by the role of Public Relations in improving the corporate's reputation, with proof in the form of receiving awards by Danone-AQUA."

"Penelitian ini membahas tentang program Corporate Social Responsibility di Tokopedia. Fokus penelitian ini adalah program Corporate Social Responsibility Tokopedia yang dilaksanakan di Yayasan Wisma Cheshire. Penelitian ini menggunakan metode kualitatif untuk menggambarkan implementasi Corporate Social Responsibility di perusahaan dijalankan sebagai salah satu cara untuk meningkatkan reputasi perusahaan di mata penggunanya dalam hal ini penghuni Yayasan Wisma Cheshire.Berdasarkan penelitian ini, dapat disimpulkan bahwa implementasi program Corporate Social Responsibility Tokopedia di Yayasan Wisma Cheshire adalah perwujudan dari investasi sosial yang berdampak pada reputasi Tokopedia karena ada kesesuaian dengan kebutuhan utama dari peserta penerima program dengan jenis bantuan yang diberikan.

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This study examines Corporate Social Responsibility Program in Tokopedia. The main focus of this study is about the Corporate Social Responsibilty program that implemented in Yayasan Wisma Cheshire. Qualitative method is used to describe company rsquo s Corporate Social Responsibilty implementation as one of techniques to increase the company rsquo s reputation for its users, in this case the occupants of Yayasan Wisma Cheshire.As a conclution, the Corporate Social Responsibilty program of Tokopedia in Yayasan Wisma Cheshire is a objectification of social investment that affect the reputation of Tokopedia, for there is a congruity between the main necessity of Yayasan Wisma Cheshire rsquo s occupants and the kind of assistance that have been given."

"[Saat ini konsumen dihadapkan dengan banyaknya pilihan merek. Rata-ratakonsumen terpapar lebih dari 600 pesan iklan setiap harinya, sehingga mereksemakin sulit diingat oleh konsumen. Logo diyakini dapat menjadi bentuk stimuliyang dapat membuat konsumen mengenali dan mengingat identitas sebuah merekdan perusahaan. Penelitian ini bertujuan untuk mengetahui variabel yangberpengaruh signifikan di dalam model Favourability on Corporate logo terhadapCorporate Image dan Corporate Reputation.Penelitian ini menggunakan desain penelitian eksploratif dan deskriptifyang dilakukan satu kali dalam satu periode (cross sectional design). Penelitimenggunakan sampel 130 orang yang pernah membeli produk Lea Jeans denganmetode nonprobability sampling dan teknik convenience sampling. Metodeanalisis data yang digunakan adalah distribusi frekuensi, uji reliabilitas, validitas(analisis faktor), dan analisis menggunakan Structural Equation Modeling (SEM)dengan pendekatan Partial Least Square (PLS).digunakan sebagai alat bantupenelitian.Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dansignifikan dari typeface, design dan color terhadap Corporate Logo, sedangkanvariabel Corporate Name menunjukkan hasil yang tidak signifikan. KemudianCorporate Logo memiliki pengaruh positif dan signifikan terhadap CorporateImage. Saran dari penelitian ini adalah agar para manajer ikut dalam prosespembuatan logo dan secara teknis menonjolkan unsur visual untuk logo yangdisukai., Currently consumers are faced with more choices and brands. The averagenumber of consumers were exposed to advertising messages is more than 600each day, making the brand more difficult to be remembered by the consumer.Logo is believed to be a form of stimuli that can make consumers recognize andremember the identity of a brand and company. This study aims to determinewhich variables have a significant effect in the model favourability on Corporatelogo on Corporate Image and Corporate Reputation.This study design using exploratory and descriptive research carried outone time in one period (cross sectional design). Researcher used samples of 130people who have bought the product Lea Jeans with nonprobability methods ofsampling and convenience sampling technique. Data analysis method used isfrequency distribution, test reliability, validity (factor analysis), and analysis usingStructural Equation Modeling (SEM) approach Partial Least Square (PLS).digunakan as a tool for research.These results indicate that the presence of positive and significant impactof typeface, design and color of the Corporate Logo, while the Corporate Namevariables showed unsignificant results. Then Corporate Logo has positive andsignificant impact on the Corporate Image. Suggestions from this study is thatmanagers should involved in creating prosess of logoo and visual elements toaccentuate the preferred logo.]"

"Reputasi merupakan hal yang krusial bagi organisasi sektor publik karena dapat menghasilkan dukungan publik, perlindungan dari serangan politik, dan mendapatkan pegawai berkualitas. Kementerian Perhubungan berupaya untuk membangun reputasi melalui kegiatan komunikasi strategis. Penelitian ini secara deskriptif-kualitatif menjabarkan pengelolaan komunikasi strategis oleh Biro Komunikasi dan Informasi Publik Kementerian Perhubungan (BKIP), dalam rangka membangun reputasi organisasi. Penelitian dilakukan melalui wawancara, observasi dan studi dokumen. Penelitian ini menemukan bahwa dalam pelaksanaan komunikasi strategisnya, BKIP belum memiliki reputation platform, agar dapat melakukan self-presentation secara satu suara terhadap khalayak, baik melalui komunikasi internal maupun eksternal, dalam rangka membangun reputasi organisasi yang solid.

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Reputation is very important for the public sector organization. It can generate public support, protection from political attack, and to recrut and retain valuable employees. The Ministry of Transportation seeks to build a reputation through strategic communication activities. This descriptive-qualitative research describes the management of strategic communication by the Bureau of Communication and Public Information of the Ministry of Transportation (BKIP), in order to build the reputation of the organization. The research was conducted through interviews, observations and document studies. This study found that in implementing its strategic communication, BKIP does not yet have a reputation platform, so that it can present itself in one voice to the audience, both through internal and external communications, in order to build a solid organizational reputation."

"Makalah ini membahas tentang peran media dan influencer relations dalampembentukan citra dan reputasi perusahaan. Kasus yang diambil adalah kampanye BTSMeal yang dilakukan oleh McDonalds, yang memicu kontroversi karena memicukerumunan dan tidak menaati protokol COVID-19. Kejadian ini memicu peliputannegatif dari berbagai media tradisional dan modern mengenai penutupan gerai olehaparat dan tidak adanya tindakan konkrit yang diambil oleh McDonalds. Dalam hal initerlihat bahwa bahwa humas McDonalds tidak mengaplikasikan konsep media relationsmaupun influencer relations, sebab tidak terlihat upaya humas dalam menjalankanperannya sebagai lubricant, serta membangun hubungan yang empatik denganmasyarakat. Hal ini berdampak negatif terhadap reliabilitas dan kredibilitas perusahaan,yang merupakan bagian dari konstruk reputasi.

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This paper discusses about the impact of media and influence relations on the

construction of corporate image and reputation. The study focuses on the BTS Meal

campaign initiated by McDonalds, which triggers a controversy due to its negligence

to health protocols for COVID-19 prevention. This event was covered negatively by

both the traditional and modern media on the closure of some McDonalds branch all

over Indonesia and on how the company does not take concrete action. Through this

event it can be seen that McDonalds did not utilize the concept of media relations and

influencer relations, as the public relations department did not show an attempt in

fulfilling their role as lubricant or forging a genuine relationship with the public. This

in turn impacts negatively to the reliability, credibility, and trustworthiness of the

company, which is part of the reputation construct."