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"Whether your business is just a gleam in your eye, a newly launched operation, or a full-fledged firm that's humming right along, you'll never experience real growth without a substantial infusion of cash. Long gone are the days when venture capital groups seemed to pour millions into every "next big thing." Now it's clear that there is real competition for investors, and that only the most viable businesses -- and carefully executed fundraising -- will reap the capital necessary to drive continuous growth. Raising Capital is the definitive guide for entrepreneurs and growing companies that need to raise capital."

"Gone are the days when venture capital groups poured millions into every "next big thing." Competition is fierce, and only the most viable businesses-and expert fundraising-will reap the capital necessary to drive continuous growth. Packed with tools for building business plans, preparing loan proposals, drafting offering materials, and more, "Raising Capital" covers every phase of the growth cycle and helps readers navigate the murky waters of capital formation. Containing checklists, charts, and sample forms, the third edition provides insights on the latest trends in the domestic and global capital markets, an overview of recent developments in federal and state securities laws, and strategies for borrowing money from commercial banks in today's credit-tightened markets. Whether one's business is a fledgling start-up, a rapid growth company, or a more established organization, this insider's guide offers readers the strategies they need to take their business to the next level."

"Industri fashion terus berkembang sesuai dengan peningkatan jumlah pasar, sehingga menjadikan banyak merek-merek fashion bermunculan. Karena itu, perusahaan merek fashion terus bersaing dan melaksanakan berbagai strategi pemasaran untuk mendapatkan konsumen baru dan mempertahankan konsumen yang sudah ada untuk terus meningkatkan pembelian. Penelitian ini dilakukan untuk bisa mengetahui faktor-faktor penting yang bisa menentukan passion-driven behavior konsumen terhadap merek. Penelitian ini membahas mengenai pengaruh biaya iklan, sikap terhadap iklan, dan sales promotion (promosi monetary)dan (promosi non-monetary) terhadap brand prestige dan brand love, serta pengaruh brand prestige, brand love, dan brand trust terhadap passion-driven behavior. Metode penelitian dilakukan dengan menyebarkan kuesioner (online) dalam bentuk pengisian survei oleh 215 responden yang pernah melakukan pembelanjaan fashion secara offline maupun online dalam enam bulan terakhir. Hasil data yang dikumpulkan kemudian diolah menggunakan software LISREL 8.7. Hasil penelitian menunjukkan bahwa brand prestige dipengaruhi oleh sikap terhadap iklan dan promosi monetary. Brand love dipengaruhi oleh promosi monetary dan brand prestige. Sedangkan brand trust dipengaruhi oleh brand love. Passion-driven behavior dipengaruhi oleh brand love dan brand trust.

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Fashion industry keep growing as the increasing of its market. This situation makes many fashion companies appear. These fashion companies compete each other and use varies of marketing strategies to get new customers and keep their existing costumer. This study was conducted to understand the important factors that can be the determinants of costumer's passion-driven behavior toward a brand. This study discuss about the influence of advertising spending, attitude toward advertisements, and sales promotion (monetary promotion and non-monetary promotion) to brand prestige and brand love, the influence of brand prestige, brand love, and brand trust to passion-driven behavior. The research method used by spreading the questionnaire (online) in a survey form which filled by 215 respondents who ever purchased fashion offline or online in the last six months. The collected data result was processed using LISREL 8.7 software. The findings show that brand prestige is influenced by attitude toward advertisement and monetary promotion. Brand love is influenced by monetary promotion and  brand prestige. Meanwhile, brand trust is influenced by brand love. Passion-driven behavior is influenced by brand love and brand trust."

"Summary: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many "

"Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hop ing to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion that the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In "6 Secrets to Startup Success", readers will learn how to: convert their passion into economic value with a moneymaking business model; improve their readiness to launch and lead a new venture; manage funding and cash flows; chart a path to breakeven and beyond; avoid the pitfalls that often accompany unfettered passion; and, build the stamina needed to persevere over time. Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, "6 Secrets to Startup Success" will help entrepreneurs everywhere turn their dreams into reality."