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"This insightful Handbook provides a comprehensive state of the art review of business to business marketing."

"We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less."

"Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to: avoid blah, blah, blah marketing; use magnetic marketing strategies that pull-not push-qualified decision-makers into your world; get noticed; position yourself as an expert; become the obvious choice in your market; and more."

"Tesis ini membahas mengenai peningkatan kinerja pemasaran Geulies Handamde melalui pengembangan merek, media internet dan jejaring bisnis. Pada bulan juni hingga september, Geulies Handmade mengalami penurunan angka penjualan. Berdasarkan analisis kondisi Geulies Handmade, hal tersebut disebabkan karena rendahnya brand awareness konsumen dan keterbatasan jangkauan saluran penjualan. Usulan strategi untuk mengatasi permasalahan tersebut adalah melakukan pengembangan merek dan saluran pemasarannya dengan memanfaatkan media internet dan jejaring bisnis. Pengembangan merek dilakukan dengan mengkomunikasikan logo, brand mantra dan mental map dari merek Geulies Handmade. Sedangkan pengembangan saluran pemasaran dilakukan dengan menjadikan media internet sebagai saluran pemasaran baru untuk memperluas jangkauan penjualan dan menambah reseller sebagai perluasan jejaring bisnis. Dengan melakukan hal-hal tersebut, brand awarenss Geulies Handmade semakin meningkat ditandai dengan meningkatnya pengikut sosial medianya. Angka penjualan juga berhasil ditingkatkan dengan penambahan penjualan dari salurann pemasaran yang baru.

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This thesis talks about increasing Geulies Handmade marketing performance through brand, internet media and business networking development. From June until September, Geulies Handmade had a decline trend in its sales. Based on Geulies Handmade condition analysis, this trend was because of low consumers brand awareness and limited range of sales channels. The strategic recommendation to overcome these problem are brand and marketing channel development strategy by utilizing the internet media and business networking.The development strategies are done by communicating the brand logo, brand mantra and mental map of the brand Geulies Handmade. While the development of marketing channels are done by making the Internet as a media, expanding the reach of sales and adding more reseller as an expansion of business networks. By doing these strategies, brand awareness of Geulis Handmade now is increasing, marked by the increase number of social media followers. Sales figures are also successfully improved by the addition of sales from new marketing channels."