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"Indonesia is a fast growing market for motorcycle industry. This condition interests many top motorcycle companies to invest their bucks in Indonesia. No wonder that the competition in this field sector can?t be denied. It forces a company to think about how they can beat their competitors. The development of technology is not enough, company needs marketing strategic to face this.

Experiential marketing is a marketing strategy that gives customer more than just feature and benefit. Yamaha Mio implements this marketing strategy, so they try to stimulate customer?s senses, touches customer?s feeling, intrigues customer?s creative thinking, fits customer?s lifestyle, and make them proud of it. The bottom line of this strategy is touches customer?s emotion through consumption experience.

Previous research commissioned by MICE in 2006 found that 74% senior brand marketers believe that experiential marketing is the most effective way to encourage word of mouth. This research tries to find the experiential marketing effects to word of mouth from customer?s perspective. When customers feel memorable experience through experiential marketing, they tend to tell about their consumption experience to others or spreading word of mouth.

There are three research questions of this research. First is about how experiential marketing implementation?s rate of Yamaha Mio?s customer. Second is about word of mouth rate of Yamaha Mio?s customer. Third is about how Yamaha Mio?s experiential marketing effects consumer word of mouth.

This research is using quantitative approach. The type of research in this research is explanative research with cross sectional time dimension. In collecting data, researcher uses survey method with the non-probability sampling technique (purposive / judgemental).

This research gives practical implication for Yamaha that experiential marketing of Yamaha Mio ? according to customer perception, has the good value. It showed by the average value of each dimension. Moreover, for the word of mouth, customer also gives the good rate on it. The result indicates that experiential marketing has a significant effect on customer?s word of mouth."

"Ericsson Harel (0606056360), Analysis Of Life Style Related To Purchasing Intention LCD TV (Case Study At PT. PANASONIC GOBEL INDONESIA), XV pages + 96 main pages + 38 tables + 8 pictures + 34 bibliographies (1981-2008) + 6 additions Television is a widely used telecommunication medium for broadcasting and receiving live, moving grayscale or color images with sound. The word is derived from mixed Latin and Greek roots, meaning 'far sight'. A television may be built to receive different broadcast or video formats, such as a high definition television, commonly referred to as HDTV.This research aimed to investigate the relation between life style to purchasing intention of LCD TV, case study at PT. Panasonic Gobel Indonesia. Mowen suggested (1995:259) life style relate to how people live, how they spend their money, and how allocate the time. Assael suggested (1992:35) purchase intention is behavior as a response to some object, or willingness customer to make purchasing, this process start from needs of some product or need arousal and then proceed into searching information by customer, and then they will evaluate the product, the result for evaluated will be the impulse to be purchase intention before customer really buy the product.Data collected in this research is a quantitative data based on close questioners posed to all customer at electronic shop in Jakarta. This research is a quantitative research and describing the true fact, data presented as frequency table and correlation of two variables. From this data, it can be concluded that there is stated the existence of life style and purchase intention LCD TV in Jakarta. The analysis result shown quite strong and positive relation between life style to purchase intention LCD TV. It can be concluded that the relation between these two variables is consistent, the better implementation of life style the customer, the higher purchase intention can get. The influence of life style proved to have contribution on purchase intention LCD TV in Jakarta.Conclusion resulted from this research is the existence of life style customer can enhance purchase intention LCD TV. Thereby an improvement LCD TV purchasing based on purchase intention and life style to every custIndonesia especially Jakarta."

"Pada era globalisasi dewasa ini, dimana dunia semakin terasa sempit karena kemajuan teknologi, terutama dibidang informasi, komunikasi dan teknologi, terlihat tuntutan tugas bagi semua pihak yang semakin meningkat dan semakin berat.Ilmu manajemen perkantoran adalah ilmu yang sangat penting dipelajari dan dipahami. Ilmu manajemen perkantoran ini sangat besar manfaatnya terutama bagi pimpinan dalam suatu kantor atau instansi. Seperi kita ketahui bahwa kantor merupakan tempat berkumpulnya para pegawai yang melakukan kegiatan-kegiatan dalam kantor. Oleh karena itu kantor akan menjadi penting bagi suatu organisasi, karena administrasi kantor dapat melancarkan jalannya kegiatan kantor."

"Skripsi ini membahas hubungan restitusi PPN atas ekspor terhadap cash flow perusahaan dan upaya perencanaan pajak untuk meminimalkan beban cash flow perusahaan dalam proses restitusi PPN tersebut. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif.Hasil penelitian memperlihatkan Restitusi PPN yang dilakukan (PT YI) secara nominal dan waktu memiliki implikasi terhadap cash flow. Jika permohonan resitusi PPN berhasil dengan tingkat koreksi kecil, maka cash flow dapat berjalan dengan normal dan sebaliknya. Pada awalnya upaya perencanaan pajak yang dilakukan untuk meminimalkan beban cash flow perusahaan belum optimal, oleh karena itu dilakukan usaha perbaikan Perencanaan pajak baik internal maupun exkternal.

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The focus of this study is the relation of VAT refund for exporting to the company cash flow and the tax planning attempt for the minimization of burden company cash flow in course of the VAT refund. This research is qualitative descriptive interpretive.

The result of this research show the VAT refund done nominally and time own which implicated to the cash flow. If the VAT refund application completed with minimum correction level, the cash flow can work normally and the other way around. In the beginning, tax planning attempt done by YI Corp. to minimize the burden of the cash flow company not yet optimal, therefore it done."

"Integrasi sistem adalah hal krusial yang harus dilakukan dengan tujuan untuk meningkatkan koordinasi yang dilakukan antar instansi. Sebagaimana tercantum dalam Peraturan Pemerintah Nomor 5 Tahun 2021 dan Undang-Undang Nomor 11 Tahun 2020 tentang Cipta Kerja yang telah mengamanatkan bahwa dalam konteks pelayanan perizinan, Sistem OSS (Online Single Submission) memiliki peran utama sebagai sistem tunggal yang akan mengintegrasikan sistem perizinan lainnya. Saat ini sistem perizinan berusaha yang aktif di DKI Jakarta terdapat Sistem OSS dan JakEVO. Dualisme sistem perizinan baik OSS dan JakEVO menimbulkan munculnya dilematika pada urusan perizinan berusaha. Berdasarkan implementasinya, JAKEVO merupakan jenis perizinan yang lebih terbatas dibandingkan OSS. Karena kurangnya koordinasi antar pemerintah pusat dan pemerintah daerah tersebut berdampak terjadinya kebingungan bagi para pelaku usaha dalam mengurus proses perizinan secara satu pintu . Penelitian ini bertujuan untuk mengetahui apa yang menjadi faktor determinan dari integrasi Sistem OSS dengan sistem perizinan berusaha di DKI Jakarta. Penelitian ini menggunakan teori faktor sukses pada integrasi sistem oleh dari Bjorn Johanssona, Fredrik Waldaub dan Oskar Ahlstroom (2022) dengan pendekatan post-positivist. Data yang digunakan berasal dari wawancara mendalam serta beberapa studi kepustakaan pada data sekunder. Temuan penelitian ini menunjukkan bahwa pada yang menjadi faktor determinan dari integrasi sistem antara Sistem OSS dan JakEVO adalah meliputi beberapa faktor, diantaranya adalah top management involvement, internal communication, importance of the right personnel in the right processes dan managing legacy system. Selain itu, ditemukan faktor lain yang menjadi kendala yakni minimnya informasi tentang pendaftaran usaha, infrastruktur technology information yang belum optimal, dan kesulitan dalam menyeragamkan sistem yang dimiliki oleh pemerintahan pusat dan daerah. Rekomendasi yang dapat diberikan pada penelitian ini adalah para aktor yang berperan untuk untuk melakukan sinkronisasi peraturan terkait perintah integrasi sistem kepada Pemerintah Daerah supaya dalam konteks sistem pendukung di daerah terdapat peraturan yang mengatur dengan jelas

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System integration is a crucial thing that must be done to aim the improvement coordination between agencies. As stated in Government Regulation Number 5 of 2021 and Law Number 11 of 2020 concerning Job Creation which has mandated that in the context of licensing services, the OSS (Online Single Submission) System has the main role as a single system that will integrate other licensing systems. Currently, the active business licensing systems in DKI Jakarta are the OSS and JakEVO systems. The dualism of the licensing system for both OSS and JakEVO has created a dilemma in business licensing matters. Based on its implementation, JAKEVO is a more limited type of licensing compared to OSS System. Due to the lack of coordination between the central government and regional governments, this has resulted in confusion for business actors in managing the licensing process through one door. This study aims to find out what are the determinants of the integration of the OSS system with the business licensing system in DKI Jakarta. This research uses success factor theory in system integration by Bjorn Johansona, Fredrik Waldaub and Oskar Ahlstroom (2022) with a post-positivist approach. The data used comes from in-depth interviews and several literature studies on secondary data. The findings of this study indicate that the determinants of system integration between the OSS system and JakEVO include several factors, including top management involvement, internal communication, the importance of the right personnel in the right processes and managing the legacy system. In addition, other factors were found to be obstacles, namely the lack of information about business registration, information technology infrastructure that was not optimal, and difficulties in uniforming the system owned by the central and regional governments. Recommendations that can be given in this study are the actors whose role is to synchronize regulations related to system integration orders to the Regional Government so that in the context of support systems in the regions there are regulations that regulate clearly."

"The main purpose of sales promotion is to attracting customer to buy and use the products or sevices. Sales promotion in term of discount coupon often use by the marketers with assumed the impacts can stimulus customers and finally they really buy the product or services. The purpose of this research is to know consumer perception to the activity of sales promotion in term of discount coupon. Jim Blythe at his book Marketing Communications says that sales promotion is Activities designed to give temporary boost to sales, such as money ? off coupons, free samples, two for the price of one promotion, etc.Its purpose is to create a temporary increase in sales by bringing purchasing decisions forward and adding some immediacy to the decisions making process. Dunia Fantasi (unit of Ancol Jakarta Bay City) is the company based on recreation business that use sales promotion in term of discount coupon as one of their marketing strategy. This research use quantitative approach and descriptive type of research was. Collecting data technique conducted by literature and field research by using questioner as an instrument. The population of this research are the visitors of Dunia Fantasi ? Ancol, who knows the discount coupon promotion program, with minimum age 15 years old that is compatible with segment and target market of Dunia Fantasi. The amount of sample is 95 respondent. The data processed by using statistical measuring instrument SPSS 15.00. Responders characteristic were analyzed by frequency distribution, and to see means and mode of data were analyzed by descriptive statistic frequency.

From the result, known that the consumer perception to the activity of sales promotion in term of discount coupon are good and positive. The indication are Mean and mode result of all indicators are in strong enough category of ordinal spread scale.The writer would suggest to Management of Dunia Fantasi to maintain and develop the sales promotion strategy because it is effectively to raise the visitors. Besides that sales promotion should be integrated to the other media of marketing communication, such as advertising, public relation, etc."

"ABSTRAKPenelitian ini bertujuan untuk menjawab inkonklusi mengenai eksistensi paradoks pemulihan layanan (service recovery paradox), khususnya pada layanan maskapai penerbangan di Indonesia. Paradoks pemulihan layanan pada penelitian ini akan diukur menggunakan tingkat kepuasan akhir dan intensi pembelian kembali (repurchase intention) dari pelanggan. Sementara itu, dimensi layanan dan tingkat keparahan kegagalan menjadi faktor penentu suatu paradoks. Desain eksperimen yang terbagi menjadi 2 studi dilakukan terhadap 600 partisipan mahasiswa/I, partisipan akan dibagi secara acak kepada masing-masing skenario manipulasi. Pengujian terhadap hipotesis menggunakan analysis of variance dan Tukey test.Hasil dari penelitian ini menunjukan bahwa dimensi layanan (service dimension) mempengaruhi persepsi pelanggan terhadap pemulihan yang diberikan oleh penyedia jasa. Kegagalan pada dimensi proses (process dimension) dari suatu layanan lebih mudah untuk dipulihkan dibandingkan kegagalan pada dimensi hasil (outcome dimension). Selain itu, tingkat keparahan kegagalan layanan (service failure severity) juga menjadi faktor penentu terbentuknya paradoks, kegagalan dengan tingkat keparahan yang tinggi akan memberikan dampak negatif yang tidak mampu diatasi oleh pemulihan superior sekalipun.

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ABSTRACT

This research is primarily aimed to answer the inconclusiveness issue on the service recovery paradox, particularly in Indonesia?s airline services. For that purpose, the service recovery paradox will be measured based on the customer satisfaction and their repurchase intention level. Meanwhile, service dimension and service failure severity act as an impact in shaping the paradox. The experiment comprises of 2 (two) studies with a sample of 600 college students, that was divided randomly into scenarios. The experiment applies 2 (two) methods of data analysis, namely analysis of variance and tukey test.

Based on the final result, it is found that the service dimensions do bring significant influences toward customer perception to the service recovery. During service consumption, failure on the process dimension is believed to be relatively easier to recover than the one occurring on the outcome dimension. In addition, the level of service failure severity also appears to be another significant factor in shaping the paradox, in which a severe failure may bring fatal impacts that no recovery activity can remedy."