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"Lubricant oil has been important part of a vehicle's machine. There had been many brands of lubricant oil since in 2001 government released regulation concerned of supply and service of lubricant oil. As a result, Pertamina's market share of lubricating oil had been decreased. This caused also because competition in lubricant business, not merely seen from its just quality, however seen as a whole through lubricant brand images. The research purpose was to identify the brand image of Meditran lubricant to customer loyalty. In other words, it attempted to observe whether there was the influence of brand image dimensions (attribute and benefit) on the customer loyalty. The research was conducted by collecting the data using the survey method. In order to get the data support this research, the writer distributed 75 questionnaires, consisting 15 questions related to all the indicators. While the samples were selected based on the judgemental sampling method. To find out the effect brand images as the independent variable, to the customer loyalty as dependent variable, writer applied factor analysis, as well as multiple linear regression method. The results came up with a number of hypotheses. Generally, the result suggested that all dimensions that build brand image had a significant positive effect to the customer loyalty."

"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh citra merek terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 pelanggan merek mobil Toyota di dealer authorized Toyota Margonda Depok dengan menggunakan metode non-probability sampling serta teknik purposive sampling. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa citra merek memiliki pengaruh yang sangat kuat terhadap loyalitas pelanggan. Citra merek memiliki hubungan terhadap loyalitas pelanggan sebesar 49.2% dan sisanya sebesar 50.8% dipengaruhi oleh faktor lain.

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The objective of this research is to analyze how the effect of brand image toward customer loyalty. This research applied quantitative approach. The sample of this research is 100 customers Toyota Brand at dealer authorized Toyota Margonda Depok, collected using non-probability sampling and purposive technique. This research used questionnaire as research instrument and analyzed with linear regression. The result of this research indicate that brand image have a very strong effect toward customer loyalty. Brand image effect customer loyalty equal to 49.2%, and the residue equal to 50.8% effected by some other factor."

"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh citra merek terhadap loyalitas konsumen. penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 160 konsumen maskapai penerbangan Garuda Indonesia di bandara Soekarno Hatta, Cengkareng, Banten, Jawa Barat dengan menggunakan metode non-probability sampling serta teknik purposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan analisis regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa citra merek mempengaruhi loyalitas konsumen sebesar 68% dan sisanya 32% dipengaruhi oleh faktor lain. Hasil analisis menunjukkan citra merek memiliki pengaruh positif terhadap loyalitas konsumen.

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The objective of this research is to analyze how the effect of brand image on customer loyalty. This research applied quantitative approach. The sample of this research is 160 Garuda Indonesia Soekarno-Hatta Airport customers, collected using non-probability sampling and purposive technique. This research used questionnaire as research instrument and analyzed with simple linear regression.

The result of this research indicate that brand image give effect on customer loyalty to 68%, and the residual equal to 32% effected by some other factors. This analysis result indicate that brand image have an effect on customer loyalty."

"Penelitian ini ingin menganalisis pengaruh citra merek terhadap loyalitas pelanggan yang menggunakan ponsel iPhone di DKI Jakarta. Sampel penelitian adalah pengguna ponsel iPhone pertama kali di DKI Jakarta dengan jumlah 100 responden. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif. Penelitian ini menggunakan metode uji reliabilitas, uji validitas, regresi berganda, dan uji hipotesis yang terdiri dari uji R2, uji F, dan uji t. Hasil dari penelitian ini menunjukkan bahwa iPhone memiliki citra merek yang baik; loyalitas pelanggan ponsel iPhone adalah baik; dan citra merek ponsel iPhone memiliki hubungan yang positif terhadap loyalitas pelanggannya dan memiliki pengaruh yang signifikan.

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The purpose of this research is to investigate the effect of brand image on customer loyalty of iPhone cell phone in Jakarta. The sample of this research is iPhone first-time users in Jakarta area as much as 100. This is a quantitative research with explanative design. This research using reliability test, validation test, simple reggresion, and hipothesis test with R2 test, F test, and t test. The result of this research are that brand image of iPhone have a good point as much as its customer loyalty, and iPhone’s brand image do have positive and significant effect on customer loyalty. "

"ABSTRAKPasar kedai kopi berkembang secara global di Indonesia. Saat ini pasar kedai kopi di Indonesia didominasi oleh merek terbesar dan ternama yaitu Starbucks. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran dan citra merek kedai kopi terhadap kepuasan pelanggan dan loyalitas pelanggan. Survei dilakukan dengan responden terpilih yang telah mengunjungi kedai kopi setidaknya sekali dalam seminggu. Analisis regresi dilakukan dengan data yang dikumpulkan dari 174 responden. Temuan mengungkapkan bahwa faktor produk dan factor harga merupakan faktor penting yang mempengaruhi citra merek. Faktor orang dan faktor proses memiliki pengaruh besar terhadap kepuasan pelanggan. Loyalitas pelanggan sangat terpengaruh oleh faktorharga. Studi ini memberikan dasar untuk strategi pemasaran bagi perusahaan yang akan meluncurkan atau menjalankan merek coffee shop di Jakarta, Indonesia.

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ABSTRACTCoffee shop market is growing globally and in Indonesia as well. Currently coffee shop market in Indonesia is dominated by a giant global chain coffee shop brand, Starbucks. The current study aims to find out the effect of marketing mix and brand image of coffee shop on customer satisfaction and customer loyalty. The survey was conducted with the purposively chosen customers who have visited coffee shop at least once a week. The regression analysis was performed with the data collected from 174 respondents. The findings revealed that product factor and price factor are important factors affecting the brand image. People factor and process factor had big effect on customer satisfaction. Customer loyalty was affected highly by price factor. This study provides the base for marketing strategy for companies that would launch or run coffee shop brand at Jakarta, Indonesia."