Jeruk Village is one of the villages with a large potential of batik industry. The Jeruk Village Government has empowered this potential through the implementation of a batik center village development program. However, the implementation of the program has not been fully successful yet in developing the potential of the Jeruk Village. This indicates problems in the effectiveness of the program implementation, therefore the aim of this research is to analyze the effectiveness of the program implementation and the factors that influence it. This research is conducted using a post-positivist approach. The data are colleted from in-depth interviews and literature studies. The results of the reseach indicate that the implementation of the batik center development program in Jeruk Village is quite effective. These results are known through an analysis of three dimensions, to wit, Objective dimension, Activity dimension, and Program Assumption dimension. The Activity dimension is fulfilled, while the other two, Objective dimension and Program Assumption dimension are not fulfilled. The factors that influence this are analyzed using Edwards III (1980) theory on four factors affecting the effectiveness of policy implementation, namely communication, resources, disposition, and bureaucratic structure. In terms of communication factor, this program has not been well communicated to all stakeholders in the program. The resources owned by the Jeruk Village are also not fully capable yet to support the implementation of the program. The third factor, disposition, indicates that there is not enough willingness showed by the Jeruk Village Government in implementing the program. The fourth factor, bureaucratic structure, shows the flexibility of the bureaucratic structure in carrying out program activities. In addition to these four factors, there are three other field findings, that are social, cultural, and competitor factors. Based on social factors, the concern about social disparity have caused the Jeruk Village Government to not design the program activities more specifically. Cultural factors show that the reason why batik industry in Jeruk Village facing difficulties to develop is because of the traditional production process, as well as the workers factor. Competitor factors show that the batik industry in Desa Jeruk faces superior competitors.
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