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""Important to the study of entertainment law is the appreciation that the various entertainment industries are often comprised of extremely creative individuals who interact with for-profit business ventures. This can lead to conflict, which has led to litigation, published decisions, changes in law, and so on. An appreciation that entertainment continues to move into American households via computer screens, video games, advanced HDTV broadcasts, and plasma television sets is vital."--Jacket. "

"Belakangan ini, pemerintah Indonesia secara aktif meminta perusahaan-perusahaan asing yang melakukan kegiatan di Indonesia untuk membentuk Kantor Perwakilan Perusahaan Asing (KPPA) di Indonesia. Dalam Peraturan Badan Koordinasi Penanaman Modal Republik Indonesia Nomor 1 Tahun 2020 tentang Perdoman Pelaksanaan Pelayanan Perizinan Berusaha Terintegrasi Secara Elektronik, KPPA dibentuk untuk mengurus kepentingan perusahaan asing yang membentuknya dan mempersiapkan PT Penanaman Modal Asing di Indonesia dan/atau negara asing dan Indonesia. Salah satu contoh KPPA adalah Kantor Perwakilan SM Entertainment Indonesia, yang dibentuk oleh perusahaan hiburan Korea Selatan, SM Entertainment, pada tahun 2019. Menimbang betapa pesatnya perkembangan popularitas K-Pop dalam masyarakat Indonesia, tindakan masuknya SM Entertainment ke pasar Indonesia melalui pertama membentuk sebuah KPPA menjadi sebuah isu yang menarik. Poin menarik lainnya ialah meski kantor perwakilan terlihat seperti bagian dari proses penanaman modal, ia juga diatur dibawah perdagangan jasa dalam GATS. Melihat bagaimana KPPA menunjukkan potensi untuk mengundang penanam modal asing untuk menanam modal di wilayah Indonesia, skripsi ini bertujuan untuk menganalisis bagaimana Hukum Perdata Internasional memandang isu ini.

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Nowadays, the Indonesian government is actively requesting for various foreign companies who conduct activities in Indonesia to start establishing a Foreign Company Representative Office in Indonesia. Under Investment Coordinating Board Regulation No. 1 of 2020 concerning Guidelines of Electronically Integrated Business License Services, a Foreign Company Representative Office is established to take care for the interests of the foreign parent company and prepare for the foreign investment limited liability company’s incorporation in Indonesia and/or a foreign country and Indonesia. One instance of a Foreign Company Representative Office is SM Entertainment Indonesia Representative Office, established by a South Korean entertainment company SM Entertainment in 2019. Taking into consideration of how K-Pop’s popularity has been on the rise in the Indonesian society, the practice of SM Entertainment’s entrance to Indonesian market through first establishing a Foreign Company Representative Office is of particular interest. Another point of interest is while representative offices seem to be a part of the investment regime, they are also regulated under trade in services in GATS. Seeing how Foreign Company Representative Offices show a potential to invite more foreign investors to invest in Indonesian territory, this thesis aims to analyze how Private International Law sees this matter"