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"Penggunaan website sebagai media pemasaran produk untuk meningkatkan awareness dan intensi konsumen untuk melakukan pemhelian. Metode pengumpulan data dilakukan dengan wawancara dan kajian literatur, sedangkan analisa data menggunakan analisa deskriptif. Melalui penelitian dihasilkan kesimpulan website sebagai media pemasaran perusahaan sebagai berikut (1) Website sebagai media pemasaran dinilai positif sebagai salah satu media pemasaran bagi produk»produk perusahaan (2) Konten dalam website Deadseventies oleh responden dapat dengan mudah dan jelas dipahami (3) Faktor-faktor umum terhadap internet yaitu need jbr cognirion, product involvement dan product experlise mempengaruhi persepsi yang diterima oleh konsumen. (4) Faktonfhktor spesitik terhadap intemet yaitu skills dan challenges serta web shopping experience juga mempengamhi persepsi yang diterima oleh konsumen, (5) Persepsi yang diterima dengan sikap terhadap website mempengaruhi konsumen dalam intensi untuk membeli.

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The uses of website as product marketing medium for incrcsing awwarenes and consumen intention for buying. Data collecting method in this research are interview and literature study with descriptive analysis. As the result, the researcher comes up with several conclusion website as coorporate produck marketing medium (l) website as marketing medium make the positive for marketing coorporate products (2) Contents on the website. Deadseventies can make easy to understand consumen (3) General factors to intemet is need for cognition, product involment and product expertise make perseption of consumen taked (4) Spesitic factors to internet is skills and challenges, web shopping experience also make consument perseption (5) Perseption interactivity with attitude toward to website make Purchase intention."

"This edited collection seeks answers to these questions, providing the library and broader information community with an overview of how portals are currently being used. Leading edge researchers and practitioners explore the variety of ways in which the aspiration to portalize information is currently being realized and offer several views on likely future trends. Section 1 discusses generic aspects of portals such as questions of definition, as well as exploring the underlying technologies and overarching management issues, and the concepts of personalization and user needs analysis. Section 2 focuses on the role of information services in developing portals. Sections 3 and 4 analyse the current experience of portals within the corporate, public and academic sectors, with case studies and reviews of sector trends. Section 5 offers various perspectives on the future development of the concept of the portal. "