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"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- Provided by publisher."This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process."

"This book describes how to recognize, observe, and image satellites. Examples of recent images and how they were made are given. It also offers up-to-date descriptions of the many satellites that are orbiting the earth and other celestial bodies. Readers can learn how satellites impact our day-to-day lives. In short, Artificial satellites and how to observe them is a detailed and up-to-date overview of artificial satellites and how to study them in the night sky."

"Planetary nebulae and how to observe them is for amateur astronomers who want to go beyond the Messier objects, concentrating on one of the most beautiful classes of astronomical objects in the sky.

Planetary nebulae are not visible to the naked eye, but they are a fascinating group of telescope objects. This guide enables a user equipped with an average-sized amateur telescope to get the best out of observing them. Topics covered include their astrophysical make-up, history of their discovery, classification and description, telescopes to use, filters, and observing techniques - in short everything anyone would need to know to successfully observe planetary nebulae.

The book describes the various forms these astronomical objects can take and explains why they are favorite targets for amateur observers. Descriptions of over 100 nebulae personally observed by the author using telescopes of various sizes are included in the book. Readers can create their own observing program or follow the list of these captivating objects, many of which are found within our own Milky Way Galaxy."

"Transmission grating spectroscopes look like simple filters and are designed to screw into place on the eyepiece of a telescope for visual use, or into the camera adapter for digicam or CCD imaging. Using the most popular commercially made filter gratings. Rainbow Optics (US) and Star Analyzer (UK), as examples, this book provides the reader with information on how to set up and use the grating one needs to obtain stellar spectrograms. It also discusses several methods on analyzing the results. This book is written in an easy to read style, perfect for getting started on the first night using the spectroscope, and specifically showing how the simple transmission filter is used on the camera or telescope. No heavy mathematics or formulas are involved, and there are many practical hints and tips, something that is almost essential to success when starting out. This book helps readers to achieve quick results, and by following the worked examples, they can successfully carry out basic analysis of the spectra."