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"This book provides easy-to-learn techniques, along with the latest research on how the brain works, that will enable you to get rid of the kind of thinking that holds you back and achieve what you want more quickly and effectively."

"Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market."

"Outlines a method for tapping one's creative potential in order to generate ideas without undue stress, providing coverage of such strategies as beginning with an end goal in mind, and managing energy efficiently"

"Innovation design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing, such as the aging population, energy scarcity and environmental issues, are not just threats but are also great opportunities for organizations. Innovation Design shows how organizations can contribute to the process of generating value for society by finding true solutions to these challenges. And at the same time it describes how they can capture value for themselves in business ecosystems that care for both people and planet.This book covers, creating meaningful innovations that improve quality of life, engage users and provide value for organizations and other stakeholders, guiding the creation of shared value throughout the innovation process, with a practical and integrative approach towards value that connects ideas from economics, psychology, sociology and ecology, designing new business models and business ecosystems to deliver sustainable benefits for all the involved parties and stakeholders, addressing both tangible and intangible value."

"The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. - The world around us is changing rapidly. There is now more pressure on established companies to innovate. - The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. - The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. - The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BET"