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"This research aims to observe whether the Trademark Law can contribute to protect Indonesia`s batik business, particularly for the small-medium enterprises who produce and sell batik products ('Batik SMEs'). The individual trademark system has not been successful to support the batik SMEs business. However, the fact that those SMEs gather in a community, organization, or kinships bring potentials for the development of collective trademarks, which can address the problems that individual trademark cannot anticipate. This research finds that, in order to anticipate the free-trade attack, i.e. imported textiles with batik patterns/motifs; Indonesian batik SMEs need to be nurtured and encouraged to register their own collective trademarks, and to build their branding infrastructure, through local batik community`s standardization, and collective batik labeling. This recommendation is also proposed considering the government`s ineffective policy on Batikmark. This research will take samples of Batik SMEs in several areas, namely Yogyakarta, Pekalongan, Solo, and Jakarta. Those areas have been recalled as some of the centers for Batik production and trading activities. This research is conducted through combining the quantitative and qualitative-empirical methods. Data are collected through literature studies, interviews, as well as questionnaires, including site visits and discussions with the SMEs in those areas."

"Kemajuan teknologi terjadi di sektor batik Indonesia, termasuk penerapan taktik pemasaran media sosial dan penggunaan peralatan cetak tekstil digital untuk prosedur pembuatan. Konflik konsumen tentang risiko dan kerugian mendasar yang ditimbulkannya terhadap kelangsungan jangka panjang teknik batik tulis tradisional dan keberlanjutan budaya di tengah era mode modern yang terus berkembang menjadi perhatian utama dari perkembangan ini. Lebih jauh, tampaknya perubahan ini telah mengubah karakter dan plot budaya barang akhir, yang pada gilirannya berdampak pada keterlibatan konsumen, pandangan tentang, dan loyalitas terhadap merek. Tujuan dari penelitian ini adalah untuk menguji persepsi konsumen tentang bagaimana modernisasi mempengaruhi strategi pemasaran dan operasional batik. Dalam rangka melestarikan dan mempertahankan seni keramat dan industri batik Indonesia, data evaluasi yang diperoleh akan membantu dalam meningkatkan kesadaran di antara berbagai pemangku kepentingan dan mempengaruhi tindakan mereka.Metode wawancara utama untuk tesis ini adalah wawancara semi terstruktur dengan konsumen batik terpercaya di Jakarta. Sementara ini terjadi, data sekunder diperoleh dari sumber online termasuk publikasi ilmiah dan artikel. Metode analisis isi, yaitu kerangka konseptual, digunakan untuk menganalisis lebih lanjut data yang alami dan deskriptif ini. Menurut penelitian, konsumen yang membeli batik suka berinteraksi dengan strategi influencer marketing dan basis online penggemar batik milenial karena strategi ini menarik keterikatan merek kognitif dan emosional mereka dan berdampak pada keputusan pembelian mereka. Selain itu, jelas bahwa batik tulis tradisional dan batik cetak digital hidup berdampingan di berbagai ceruk pasar. Kedua pasar masih menyukai barang-barang buatan tangan, tetapi yang terakhir lebih simpatik dan memahami kondisi di sekitar tekstil yang dicetak secara digital. Temuan menunjukkan bahwa teknologi digital printing tekstil dan pemasaran media sosial berdampak pada rantai interaksi pelanggan batik

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Technological advancements are taking place in the Indonesian batik sector, including the adoption of social media marketing tactics and the use of digital textile print equipment for manufacturing procedures. Consumer conflicts about the underlying risks and harm it brings to the traditional hand-made batik technique's long-term survival and cultural sustainability in the midst of the ever-expanding modern fashion era are the key concern from these developments. Furthermore, it appears that these changes have changed the final goods' cultural character and plot, which in turn has an impact on the consumers' engagement with, views about, and loyalty to the brands. The goal of this study is to examine consumer perceptions of how modernization has affected batik marketing and operational strategies. In order to finally conserve and defend the sacred art and industry of Indonesian batik, the evaluated data obtained will aid in raising awareness among various stakeholders and influencing their actions

The primary method of the interview for this thesis is a semi-structured interview with reliable Jakarta-based batik consumers. While this was happening, secondary data was obtained from online sources including scholarly publications and articles. The content analysis method, namely the conceptual framework, is used to further analyze these natural and descriptive data. According to research, consumers who buy batik like to interact with influencer marketing strategies and millennial batik enthusiast online base because these strategies appeal to their cognitive and emotional brand attachments and have an impact on their purchasing decisions. Additionally, it is clear that traditional hand-made batik and digitally printed batik coexist in various market niches. Both markets still favor handmade goods, but the latter is more sympathetic and understanding of the conditions surrounding digitally printed textiles. The findings suggest that digital textile printing technology and social media marketing have an impact on the batik customer interaction chain."

"Tujuan makalah ini adalah mengeksplorasi hubungan co-evolusi antara Industri Batik dan Pemerintah Indonesia. Studi ini disusun menggunakan kombinasi dua metode: kajian literatur dan studi kasus. Landasan teoritis berfokus pada variasi, seleksi dan retensi (VSR) proses perubahan dan teori ‘path dependency’. Metode studi kasus diggunakan untuk mengidentifikasi perubahan yang terjadi dalam industri batik Indonesia dan pemerintah Indonesia selama enam tahun terakhir (2006-2012). Pada bagian hasil, makalah ini menganalisa apakah landasan teoritis yang dipakai dapat diterapkan pada fenomena kehidupan nyata. Pada akhirnya, studi ini akan menjelaskan kemungkinan dan keterbatasan kedua entitas untuk beradaptasi dan mengintegrasikan lingkungan mereka untuk memastikan perkembangan masa depan sektor warisan budaya Indonesia.

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The purpose of this paper is to explore the co-evolutionary relationship between the Indonesian batik industry and the Indonesian government. The study uses a combination of both literature review and case study. The theoretical foundation focuses on variation, selection and retention (VSR) process of change and the path dependency framework. The case research identifies the changes that occur in the Indonesian batik industry and the Indonesian government. The results analyze whether the theoretical foundation can be applied to the real-life phenomenon and explain the possibilities and limitations for both entities to adapt and integrate their environment to ensure future developments for the Indonesian heritage sector."

"Skripsi ini membahas mengenai usaha perbatikan di Desa Trusmi-Cirebon yang masih tergolong industri rumahan, namun dapat berkembang dengan baik dan dapat membantu perekonomian masyarakat di Desa Trusmi-Cirebon, serta melestarikan seni batik cirebon. Metode dan sumber yang digunakan dalam penelitian tersebut adalah metode sejarah, yaitu: melalui tahap heuristik, kritik sumber sehingga didapatkan fakta sejarah yang mendekati kenyataan peristiwa yang ditulis. Selanjutnya dilaku kan tahap interpretasi data, dan tahap terakhir adalah historiografi. Hasil temuan ini menunjukan bahwa pada tahun 1950-1987 adanya dinamika industri batik di Desa Trusmi-Cirebon karena perubahan dalam memproduksi dan mendistribusikan industri batik tersebut. Eksistensi industri batik di Trusmi perlahan meningkat setelah mengalami perubahan proses (teknik) pembuatan batik dan upaya dari pemerintah untuk mengembangkan industri tekstil memberikan dampak yang baik untuk Trusmi. Kesuksesan industri batik trusmi ini mampu membantu kehidupan sosial ekonomi masyarakat TrusmiCirebon.

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This undergraduate thesis discusses the business of batik in Trusmi-Cirebon Village, which is still classified as home industry, but can grow well and can help the social economy in Trusmi-Cirebon Village, and preserve the art of batik cirebon. The methods and sources used in the research are historical methods, namely: through the heuristic stages, source criticism so as to get historical facts close to the reality of the events written. Next is the data interpretation stage, and the last stage is historiography.

These findings show that in 1950-1987 the dynamics of batik industry in Trusmi-Cirebon Village due to changes in producing and distributing the batik industry. The existence of the batik industry in Trusmi is slowly increasing after experiencing changes in the process (technique) of batik making and the efforts of the government to develop the textile industry gives a good impact to Trusmi. The success of trusmi batik industry is able to help the socio-economic life of Trusmi-Cirebon community."