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"Abstract:The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation and those who don t. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it."

"Visual communication is just as important as verbal communication, if not more important. Visual communication: images with messages shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class"

"Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: create a website and portfolio that highlight design solutions; do pre-pitch research and deliver winning presentations; prepare inviting proposals that win lucrative contracts; establish a reliable system for tracking billable hours (and staying solvent); use cold-calling strategies even sales phobics can master; quantify design decisions in ways that business management can relate to and respect; break out of "freelancer" mode to highly compensated creative consultant. The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. "The Graphic Designer's Business Survival Guide" shows you how."