Penelitian ini bertujuan untuk menganalisis pengaruh Environmental Passion terhadap Environmental Entrepreneurial Intention melalui Environmental Self-efficacy sebagai variabel mediasi pada Generasi Z di wilayah Jabodetabek. Pendekatan penelitian yang digunakan adalah kuantitatif dengan jenis Cross-sectional study. Pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 120 responden yang memenuhi kriteria Generasi Z di Wilayah Jabodetabek. Instrumen penelitian menggunakan kuesioner online, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) Smart PLS. Hasil penelitian ini menunjukkan adanya hubungan langsung yang signifikan antara Environmental Passion dengan Environmental Entrepreneurial Intention, serta adanya pengaruh peran mediasi Environmental Self-efficacy. Selain itu, penelitian ini mengungkapkan karakteristik responden terkait tren kewirausahaan ramah lingkungan hingga karakteristik lingkungan dari Generasi Z. Batasan penelitian ini berada pada konsep keberlanjutan, yakni kegiatan yang ramah lingkungan seperti mengurangi limbah dalam proses produksi, mengurangi kerusakan lingkungan, dan melestarikan lingkungan. Penelitian ini memberikan kontribusi dalam menambahkan nilai lingkungan dalam konteks kewirausahaan dan potensi kewirausahaan berkelanjutan di masa depan.

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This study aims to analyze the influence of Environmental Passion on Environmental Entrepreneurial Intention through Environmental Self-efficacy as a mediating variable among Generation Z in the Jabodetabek area. The research approach used is quantitative with a Cross-sectional study design. The sampling method used is purposive sampling, with a sample size of 120 respondents who meet the criteria of Generation Z in the Jabodetabek area. The research instrument is an online questionnaire, and data analysis is conducted using Structural Equation Modeling (SEM) Smart PLS. The results of this study show a significant direct relationship between Environmental Passion and Environmental Entrepreneurial Intention, as well as the mediating role of Environmental Self-efficacy. Furthermore, this study reveals respondent characteristics related to trends in environmentally friendly entrepreneurship and the environmental characteristics of Generation Z. The limitations of this study lie in the concept of sustainability, such as environmentally friendly activities like reducing waste in production processes, minimizing environmental damage, and preserving the environment. This research contributes by adding environmental value in the context of entrepreneurship and the potential for sustainable entrepreneurship in the future.