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Multinational management: a casebook on Asias global market leaders

Rien T. Segers, editor (Springer International Publishing, 2016)
 Abstrak
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.
Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
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No. Panggil : e20510022
Pengarang/kontributor lain :
Subjek :
Penerbitan : Switzerland: Springer International Publishing, 2016
Sumber Pengatalogan LibUI eng rda
Tipe Konten text
Tipe Media computer
Tipe Carrier online resource
Deskripsi Fisik xiv, 363 pages : illustration
Tautan https://link.springer.com/book/10.1007/978-3-319-23012-2
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No. Panggil No. Barkod Ketersediaan
e20510022 02-20-326309160 TERSEDIA
Ulasan:
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