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Marketing today's academic library: a bold new approach to communicating with students

Brian Mathews ([American Management Association, ], 2009)


In Marketing Today?s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

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Jenis Koleksi : eBooks
No. Panggil : e20437631
Entri utama-Nama orang :
Subjek :
Penerbitan : Chicago: [American Management Association, ], 2009
Sumber Pengatalogan LibUI eng rda
Tipe Konten text
Tipe Media computer
Tipe Carrier online resource
Deskripsi Fisik xv, 171 pages
Tautan http://portal.igpublish.com/iglibrary/search/ALAB0000078.main.html?32
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No. Panggil No. Barkod Ketersediaan
e20437631 02-17-590931836 TERSEDIA
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