Sunda Strait Bridge (SSB) is one of the mega-intifastructure projects offered by the Indonesian governrneni' and is expected to contribute to national economic growth by bridging cconofnic connectivity between two major islands in Indonesia. At tirst, SSB construction was ot`t`ered as a USS lt) Billion project in Etll 0 and revised into a USS 25 billion project with additional scope of work, i.e. industrial area development along the site, in 20li. Yet, it was still unattractive to private investors due to lacleing of technical and Hnancial feasibility. Thus, Value Engineering (VE) approach is used to increase and improve the project’s teasibility by generating innovative ideas. Innovation through additional 'ninctions lor Sunda Strait Bridge development is comprising of: 1) Development of renewable energy-based power plant by using tidal and wind power; 2) Integration of oil and gas pipelines; (3) Fiber optic pipelines; 4) Tourism Development in Sangiang Island which may be accessed by using either road bridge or hanging train; 5) Development of industrial area. The life cycle cost analysis by IRR and NPV approaches confirmed that Sunda Strait Bridge development with additional functions increased the intcmal late of return of the overall project up to 7.26% and had a positive NPV value.