Buku Teks :: Kembali

Buku Teks :: Kembali

New products management

C. Merle Crawford, C. Anthony Di Benedetto (McGraw-Hill , 2015)

 Abstrak

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.575 CRA n
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill , 2015
Sumber Pengatalogan: LibUI eng rda
ISBN: 9789814577106
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Eleventh edition
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xx, 588 pages : illustration ; 23 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658.575 CRA n 01-15-07585 TERSEDIA
658.575 CRA n 01-17-01495 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20417941
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