UI - Tesis Membership :: Kembali

UI - Tesis Membership :: Kembali

Peranan media sosial Twitter dalam mendukung gerakan sosial : studi kasus : gerakan sosial #SaveKPK = The role of social media Twitter in supporting social movement : case study social movement #SaveKPK

Andes Masyri Hidayat; Firman Kurniawan Sujono, supervisor; Irwansyah, examiner ([Publisher not identified] , 2013)

 Abstrak

[ABSTRAK
Penelitian ini dilatarbelakangi oleh fenomena pemakaian media sosial Twitter
dalam kehidupan masyarakat. Pemakaian twitter dengan akses yang tidak terbatas
membuat aliran komunikasi semakin mudah.Peningkatan penggunaan Twitter
semakin mempermudah individu untuk mengekspresikan diri. Twitter juga dapat
turut mendorong tumbuhnya gerakan sosial politik. Salah satu gerakan sosial yang
tumbuh melalui media sosial twitter adalah Gerakan Sosial #saveKPK. Penelitian
ini bertujuan untuk mengetahui fungsi media sosial dalam mendukung suatu
gerakan sosial dan menganalisa suatu topik di dalam twitter dalam
membangkitkan gerakan sosial di dunia nyata. Terdapat beberapa teori yang
mendukung penelitian ini yaitu, media baru, media massa di Internet, computer
mediated communication (CMC), masyarakat jaringan, Word of Mouth, sosiologi,
dan civil society.Proses komunikasi di dalam media sosial Twitter ini meneguhkan
asumsi dari sebuah konsep teori Word of Mouth (WOM), bagaimana media sosial
Twitter ini berperan menyebarkan informasi secara cepat dan berdampak secara
luas. Secara informal muncul para pemilik akun yang berperan sebagai pemimpin
opini. Para pemimpin opini ini mempunyai dua peranan utama, yaitu
menggerakkan proses penguatan pemikiran melalui pesan-pesan berbentuk fakta
dan opini, serta memobilisasi para pengikut opini melalui pesan-pesan berbentuk
pengumuman dan ajakan untuk turut berperan aktif dalam aksi di dunia nyata.
Dengan adanya para pemimpin opini yang menjalankan peran-peran tersebut,
individu-individu yang terlibat dalam gerakan sosial #saveKPK di dunia maya
dapat dimobilisasi untuk turut berperan aktif dalam aksi gerakan sosial #saveKPK
di dunia nyata, yaitu melalui kegiatan yang disebut "Semut Rangrang".

ABSTRACT
The study was based on the phenomenon of the use of social media Twitter in the
public life. The use of internet with no limit for its access has made
communication flow easier and more freely-open knowledge and information.
The rise in use of Twitter has made personal expression of opinion by individuals
easier. Twitter has also induced the rise of various socio-political movements. One
of these social movements using Twitter was #saveKPK movement. The objective
of the study was to investigate the functions of social media in supporting a social
movement and to analyse a topic in Twitter which enhance the rise of social
movement in the actual world. There were a number of theories supporting the
study such as new media, mass media in the internet, computer mediated
communication (CMC), network society, Word of Mouth, sociology, civil
socitety, and social movement.Communication process in the media has verified
the assumption taken from the word mouth theory demonstrating the role of
Twitter in fast dissemination of information with widespread impact. Although
formally the social movement through Twitter has no leader, informally a few
accounts rose as the opinion leaders. These opinion leaders had two main
functions: to induce the process of strengthening the ideas by providing messages
in the forms of facts and opinions, as well as to mobilize the opinion followers by
providing messages in the forms announcements and invitations to participate in
the actual actions in the real life. The presence of these opinion leaders with such
functions, have enabled individuals involved in the social movement #saveKPK
in the cyber world to be mobilised to participate actively in the real world actions,
such as through ?Semut Rangrang? activities.;The study was based on the phenomenon of the use of social media Twitter in the
public life. The use of internet with no limit for its access has made
communication flow easier and more freely-open knowledge and information.
The rise in use of Twitter has made personal expression of opinion by individuals
easier. Twitter has also induced the rise of various socio-political movements. One
of these social movements using Twitter was #saveKPK movement. The objective
of the study was to investigate the functions of social media in supporting a social
movement and to analyse a topic in Twitter which enhance the rise of social
movement in the actual world. There were a number of theories supporting the
study such as new media, mass media in the internet, computer mediated
communication (CMC), network society, Word of Mouth, sociology, civil
socitety, and social movement.Communication process in the media has verified
the assumption taken from the word mouth theory demonstrating the role of
Twitter in fast dissemination of information with widespread impact. Although
formally the social movement through Twitter has no leader, informally a few
accounts rose as the opinion leaders. These opinion leaders had two main
functions: to induce the process of strengthening the ideas by providing messages
in the forms of facts and opinions, as well as to mobilize the opinion followers by
providing messages in the forms announcements and invitations to participate in
the actual actions in the real life. The presence of these opinion leaders with such
functions, have enabled individuals involved in the social movement #saveKPK
in the cyber world to be mobilised to participate actively in the real world actions,
such as through ?Semut Rangrang? activities., The study was based on the phenomenon of the use of social media Twitter in the
public life. The use of internet with no limit for its access has made
communication flow easier and more freely-open knowledge and information.
The rise in use of Twitter has made personal expression of opinion by individuals
easier. Twitter has also induced the rise of various socio-political movements. One
of these social movements using Twitter was #saveKPK movement. The objective
of the study was to investigate the functions of social media in supporting a social
movement and to analyse a topic in Twitter which enhance the rise of social
movement in the actual world. There were a number of theories supporting the
study such as new media, mass media in the internet, computer mediated
communication (CMC), network society, Word of Mouth, sociology, civil
socitety, and social movement.Communication process in the media has verified
the assumption taken from the word mouth theory demonstrating the role of
Twitter in fast dissemination of information with widespread impact. Although
formally the social movement through Twitter has no leader, informally a few
accounts rose as the opinion leaders. These opinion leaders had two main
functions: to induce the process of strengthening the ideas by providing messages
in the forms of facts and opinions, as well as to mobilize the opinion followers by
providing messages in the forms announcements and invitations to participate in
the actual actions in the real life. The presence of these opinion leaders with such
functions, have enabled individuals involved in the social movement #saveKPK
in the cyber world to be mobilised to participate actively in the real world actions,
such as through “Semut Rangrang” activities.]

 File Digital: 1

Shelf
 T-Pdf Andes Masyri Hidayat.pdf :: Unduh

LOGIN required

 Metadata

Jenis Koleksi : UI - Tesis Membership
No. Panggil : T-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2013
Physicsxi, 122 pages : illustration ; 28 cm + appendix
Typetext
Formatonline resource
Languageind
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T-Pdf 15-20-014803492 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20349121
Cover