UI - Skripsi (Open) :: Kembali

UI - Skripsi (Open) :: Kembali

Analisis resepsi penonton di youtube terhadap konstruksi gender dalam video musik If I Were a Boy karya Beyonce Knowles = Analysis of audience reception on youtube toward gender construction in the music video If I Were a Boy by Beyonce Knowles

Ria Avriyanty; Melani Budianta, supervisor; Dhita Hapsarani, examiner; Asri Saraswati, examiner (Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2012)
 Abstrak
[ABSTRAK
Youtube kini telah menjadi salah satu situs internet pilihan yang digunakan untuk
bertukar informasi dalam bentuk video. Terlebih lagi, situs ini memberikan akses
yang mudah bagi penggunanya untuk berkomentar secara bebas dan direktif
terhadap video yang ditonton. Dalam skripsi ini, penulis akan membahas video
musik If I Were a Boy (2010) karya Beyonce Knowles beserta komentar
penontonnya di Youtube. Penulis berpendapat bahwa secara tekstual video musik
ini menciptakan konstruksi tersendiri, yakni menguatkan norma patriarki yang ada
di masyarakat. Berbeda dengan penelitian yang sudah banyak dilakukan, penulis
tidak berhenti pada tahap ini. Dengan menerapkan konsep encoding-decoding
milik Stuart Hall (1973), penulis melihat adanya sikap kritis penonton yang
ditunjukkan melalui banyaknya jumlah respon. Terkait dengan tiga posisi
penonton milik Hall, penulis menemukan sedikit perbedaan dari segi jumlah
responden yang menempati masing-masing posisi tersebut. Pada kenyatannya,
fenomena ini merupakan bentuk nyata dari adanya cyberculture dimana penonton
memanfaatkan Youtube sebagai sebuah ruang untuk memaknai teks digital dan
bernegosiasi dengan stereotip gender dengan memberikan respon.

ABSTRACT
Youtube is one of the favorite sites to share videos. Moreover,it facilitates the
users to give a free and direct comment toward the videos they watch. This
undergraduate thesis examines the music video entiled If I Were a Boy (2010) by
Beyonce Knowles as well as the authentic responses from the viewers in Youtube.
I argue that this music video creates a conventional gender construction which
perpetuates the patriarchal norms in the society. As an attempt to give a new
perspective on the similar kind of research, I do not stop at this point. Applying
the concept of encoding-decoding by Stuart Hall (1973), I found the audience?s
being critical which can be seen from the total number of the responses and the
controversy within. In accordance to the three hypothetical position argued by
Hall, I found a different portion of the audience in each position. As a matter of
fact, this phenomenon contributes to the cyberculture in which Youtube is seen as
a functional space to make meaning of a digital text and negotiate with the
constructed stereotype by giving comments., Youtube is one of the favorite sites to share videos. Moreover,it facilitates the
users to give a free and direct comment toward the videos they watch. This
undergraduate thesis examines the music video entiled If I Were a Boy (2010) by
Beyonce Knowles as well as the authentic responses from the viewers in Youtube.
I argue that this music video creates a conventional gender construction which
perpetuates the patriarchal norms in the society. As an attempt to give a new
perspective on the similar kind of research, I do not stop at this point. Applying
the concept of encoding-decoding by Stuart Hall (1973), I found the audience?s
being critical which can be seen from the total number of the responses and the
controversy within. In accordance to the three hypothetical position argued by
Hall, I found a different portion of the audience in each position. As a matter of
fact, this phenomenon contributes to the cyberculture in which Youtube is seen as
a functional space to make meaning of a digital text and negotiate with the
constructed stereotype by giving comments.]
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 S43276-Analisis resepsi.pdf ::
 Metadata
No. Panggil : S43276
Nama orang :
Nama orang tambahan :
Nama badan tambahan :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2012
Program Studi :
Kode Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiv, 73 pages : illustration ; 30 cm + appendix
Catatan Bibliografi : pages 71-73
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S43276 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20311233